Helen Seward Air Lift clay-based bleaching powder, in a 450 gr jar, represents an ideal professional product for chi looking for an effective and gentle lightening action. Thanks to its innovative clay-based formula, this bleaching powder ensures a uniform and progressive action, minimizing hair damage during the treatment. The light texture facilitates application, ensuring excellent manageability of the product and brilliant, natural results. Perfect for colorists and haircare enthusiasts, Air Lift allows you to achieve precise lightening and intense brightness, keeping the hair fiber soft and protected. A versatile and high-performance product, designed to enhance every hair type with professionalism and safety.