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Hydrated, luminous lips with buildable color, stroke after stroke From the meeting of Puro, the lipstick family synonymous with color and treatment, and the clamorous Gioiello lipstick by Collistar, comes Puro Gioiello Rossetto Luminous: an icon of everyday beauty designed to enhance every nuance of your personality, enhancing the lips with a touch of color in the new luminous finish. Thanks to its ultra-sensorial yet adhering texture, Puro Gioiello Rossetto Luminous envelops the lips with a thin film with a pleasant grip sensation: it sets on the lips without slipping or smudging, ensuring shine, long-lasting wear, and hydration. The result? Lips visibly revived and defined. With a translucent luminous finish with a reflected-light effect and light, buildable coverage, it gives the lips a veil of color that can be intensified stroke after stroke. Making the formula unique is the combination of Aglianico Grape extract, an Italian and sustainable naturale active with a hydrating and smoothing action, with Pink Pepper Berries extract, which acts by improving and enhancing the rosy color of the lips. For the first time in the line, the lipstick comes in a una new and bold silhouette, the stylo format with a slim diameter, ergonomic and easy to use, even on-the-go. The shaped tip follows the curves of the lips perfectly, for intuitive and controlled application. Available in 9 contemporary soft-tone shades, inspired by urban light and Milanese elegance, Puro Gioiello Rossetto Luminous suits every complexion. PROVEN EFFECTIVENESS* Women who tried the lipstick confirm*: 100% IMMEDIATE RADIANCE 100% COLOR ON THE FIRST STROKE 100% HYDRATED, SMOOTH, EVEN LIPS * Self-assessment test conducted on 21 women after the first application; % of subjects agreeing with the statement. Pure color, translucent luminous finish - Diffused light effect Light, buildable coverage Thin, ultra-adhering and sensorial texture New sylo format, for precise application even on-the-go MODO DIRECTIONS FOR USE: Remove the cap by pulling it upwards and apply Puro Gioiello Rossetto Luminous directly to the lips.