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Hydrated, radiant lips with buildable color, application after application. From the meeting of Puro, the lipstick family synonymous with color and treatment, and the clamorous Gioiello lipstick by Collistar, comes Puro Gioiello Rossetto Luminous: an icon of everyday beauty designed to enhance every shade of your personality, enhancing the lips with a touch of color in the new luminous finish. Thanks to its ultra-sensorial yet adhering texture, Puro Gioiello Rossetto Luminous envelops the lips with a thin film with a pleasant gripping sensation: it sets on the lips without slipping or smudging, ensuring radiance, long-lasting wear, and hydration. The result? Visibly revived and defined lips. With a translucent luminous finish with a reflected light effect and light, buildable coverage, it gives a veil of color to the lips, intensifiable application after application. Making the formula unique is the combination of Aglianico Grape extract, an Italian and sustainable naturale active ingredient with a hydrating and smoothing action, with Pink Pepper Berries extract, which acts by improving and enhancing the rosy tone of the lips. For the first time in the line, the lipstick comes in a una new and bold silhouette, the stylo format with a slim diameter, ergonomic and easy to use, even on-the-go. The shaped tip follows the curves of the lips perfectly, for intuitive and controlled application. Available in 9 contemporary soft-tone shades, inspired by urban light and Milanese elegance, Puro Gioiello Rossetto Luminous suits every complexion. PROVEN EFFECTIVENESS* Women who tried the lipstick confirm*: 100% IMMEDIATE RADIANCE 100% COLOR ON THE FIRST APPLICATION 100% HYDRATED, SMOOTH AND EVEN LIPS * Self-assessment test conducted on 21 women after the first application; % of subjects agreeing with the statement. Pure color, translucent luminous finish - Diffused light effect Light and buildable coverage Thin, ultra-adhering and sensorial texture New sylo format, for precise application even on-the-go MODO DIRECTIONS FOR USE: Remove the cap by pulling it upwards and apply Puro Gioiello Rossetto Luminous directly to the lips.