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Hydrated, luminous lips with buildable color, swipe after swipe From the meeting of Puro, the family of lipsticks synonymous with color and treatment, and the clamorous Gioiello lipstick by Collistar, comes Puro Gioiello Rossetto Luminous: an everyday beauty icon designed to enhance every nuance of your personality, enhancing the lips with a touch of color in the new luminous finish. Thanks to its ultra-sensorial yet adhering texture, Puro Gioiello Rossetto Luminous envelops the lips with a thin film with a pleasant gripping sensation: it sets on the lips without slipping or smudging, ensuring radiance, long wear and hydration. The result Visibly revived and defined lips. With a luminous translucent finish with a reflected light effect and light, buildable coverage, it gives the lips a veil of color that can be intensified swipe after swipe. What makes the formula unique is the combination of Aglianico Grape extract, an Italian and sustainable naturale active with hydrating and smoothing action, with Pink Pepper Berries extract, which acts by improving and enhancing the rosy tone of the lips. For the first time in the line, the lipstick comes in a una new and bold silhouette, the stylo format with a slim diameter, ergonomic and easy to use, even on-the-go. The shaped tip follows the curves of the lips perfectly, for intuitive and controlled application. Available in 9 contemporary soft-tone shades, inspired by urban light and Milanese elegance, Puro Gioiello Rossetto Luminous adapts to every complexion. PROVEN EFFECTIVENESS* Women who tried the lipstick confirm*: 100% IMMEDIATE RADIANCE 100% COLOR AT FIRST SWIPE 100% HYDRATED, SMOOTH AND SOFTENED LIPS * Self-assessment test conducted on 21 women after the first application; % of subjects agreeing with the statement. Pure color, luminous translucent finish - Soft-focus light effect Light, buildable coverage Thin, ultra-adhering and sensorial texture New sylo format, for precise application even on-the-go MODO HOW TO USE: Remove the cap by pulling it upwards and apply Puro Gioiello Rossetto Luminous directly to the lips.