From the encounter between the iconic lipsticks of the Puro range, synonymous with colour and treatment, and the sensational Gioiello lipstick by Collistar, Puro Gioiello Rossetto was born Velvet: the new everyday beauty icon designed to enhance every nuance of your personality, enhancing lips with a touch of color with una finish.. | Thanks to its light texture and ultra-sensory, Puro Gioiello envelops lips in an impalpable and comfortable film, leaving them soft and smooth. What makes the formula unique is the combination of Agnianico grape extract, an Italian active ingredient naturale and sustainable with a hydrating and softening action, with pink pepper berry extract, which acts on the skins microcirculation, improving and enhancing the pink color of the lips, day after day.