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The Golden Hour face cream gives a healthy and slightly golden complexion, which adapts to the skin tone in an absolutely naturale and personalized way. It is formulated with the innovative Pentapeptide Glow-Boosting, capable of enhancing the naturale radiance of the skin by stimulating melanin synthesis. Golden Hour is not a self-tanner and its active ingredients also help to strengthen the skins natural defenses and reduce oxidative stress. The actives provide: - RADIANT COMPLEXION - NATURALLY GOLDEN SKIN - HEALTHY AND SLIGHTLY TANNED LOOK - SENSATION OF FRESHNESS AND LIGHTNESS ON THE SKIN. It contains pentapeptide Glow Boosting, which acts from within, in the deepest part of the epidermis, and by binding to a receptor present in our skin, creates a una physiological stimulation naturale that results in an increase in melanin synthesis. To be activated, it requires a una minimal percentage of UV rays (about 15-20 minutes a day). Autumn/Winter: the skin will have a less dull, healthier, and slightly tanned complexion. Primavera/Summer: helps prepare the skin for sun exposure, enhance the complexion of your own skin tone, and maintain the tanning effect for longer.