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Pure Color Lipstick – Absolute Radiance Irresistible lips? IM enhances your lips with una new dimension of color and una Never-before-seen brightness. Feather-like effect with absolute comfort. Intense and pure, this lipstick defines lips from the first application with luminous, highly pigmented color for a flawless result. Its soft, light, and melting texture adheres perfectly for a feather-like effect and absolute comfort. Available in 40 irresistible colors to change your look in a single gesture! Dermatologically tested. Paraben-free. Apply Im to the upper lip from the center of the lips outwards. Apply Im to the lower lip from the corners of the lips outwards. For a high-definition result, outline the lips with the True Lips or Made To Last Lips pencil in the matching color. Formula ultima generation with: - Emollient Oils for a particularly comfortable film - Perfect balance between Oils and Waxes for impeccable control in application and a creamy and adherent film - Brilliant Polymers for an extremely luminous finish - Innovative Gelled System for full colour release