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The Permanent Coloring Cream Genus 100 ml silver is the ideal solution for chi who want una full coverage and a long-lasting color with a cool and bright tone. Enriched with gentle active ingredients, this formula ensures una intense coloring without damaging the struttura of the hair, ensuring prolonged softness and shine. Easy to apply, it adapts perfectly to all hair types, offering professional results even at home. The silver shade, elegante and modern, allows you to achieve sophisticated and contemporary effects, enhancing any look with a touch of unique and refined style. Genus represents the perfect balance between high quality and attention to hair health.