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The Permanent Coloring Cream Genus 100 ml in red shade offers una intense and long-lasting coverage, ideal for a vivid and brilliant result. Formulated with high-quality ingredients, it guarantees una even coloring and una optimal hair protection during treatment. Its creamy texture makes application easy, ensuring una smooth and even distribution, while the red color gives brightness and depth to the hair. Perfect for chi those who want to transform their look with una bold and sophisticated shade, this coloring cream nourishes and strengthens the hair fiber, preventing frizz and keeping hair soft and silky. A reliable professional product, ideal for flawless results at home or in the salon.