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The permanent coloring cream Genus 7.3 of 100 ml offers una intense and long-lasting coverage, guaranteeing warm and natural highlights thanks to its innovative formula. Ideal for chi who want a professional result directly at home, this dye combines high-quality pigments with nourishing substances that respect the struttura of the hair, leaving it soft and shiny. The 7.3 shade gives a bright and vibrant copper blonde, perfect for enhancing any complexion. Easy to apply, it ensures una uniform color distribution without smudging. Genus permanent coloring cream is the ideal choice for chi looking for an effective, long-lasting treatment with a naturale effect, combining performance and hair care.