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The Permanent Coloring Cream Genus 100 ml, shade 4.0, represents the ideal solution for chi seeking an intense and long-lasting color. Formulated with high-quality ingredients, it guarantees una complete coverage of gray hair and a uniform result from roots to ends. The creamy texture makes application easy, preventing spills and ensuring una even distribution. Thanks to its enriched formula, it protects the hair fiber during coloring, keeping hair soft and shiny. Perfect both for professional use and at-home treatment, this coloring cream enhances every hair type, giving brightness and depth to the color. A reliable product for a renewed and personalized look.