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The permanent coloring cream Genus 100 ml, shade 11.1, represents excellence in professional hair treatment. Formulated with high-quality ingredients, it guarantees una optimal coverage of white hair, giving a brilliant and long-lasting color. The creamy texture facilitates uniform application, ensuring even and intense results. Enriched with nourishing ingredients, it protects the struttura of the hair during the coloring process, keeping it soft and shiny. Ideal for chi who wants a naturale and luminous look with una professional results, this coloring cream ensures long-lasting hold without fading. Perfect for use both in the salon and at home, it meets the needs of chi looking for quality and performance in a single product.