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The permanent coloring cream Genus 100 ml, shade 10.01, guarantees a professional and long-lasting result, ideal for chi who desires a luminous and naturale color. Thanks to its innovative formula, it ensures una optimal coverage of gray hair and una even color distribution, preserving the struttura and vitality of the hair. The creamy texture makes application easy, avoiding waste and ensuring excellent color results. Enriched with nourishing ingredients, it protects the hair during coloring, keeping it soft, elastic, and silky. Perfect for both home and professional use, the coloring cream Genus offers brilliant results and an intense shine effect, enhancing every hair type with una stable and long-lasting color over tempo.