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Una fragrance intima Inspired by the founders mother, as the word itself reveals, which means mother in Arabic. Amaya, or Umy, is the word used in the Emirates to indicate mother. Amaya Eau de Parfum 60 ml is inspired by the perfumers mother, the reason for his essere. When this intimate, earthy olfactory jewel lingers delicately, the most beautiful memories slip forward. Nostalgia is inevitable when this vibrant, complex fragrance, named after so many Emirati mothers, invites us to think of family, heritage, and love. For every daughter and son born and raised in the Middle East, Amaya is the scent of a mother.