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Cleanse and soothe the scalp and hair with Wella Professionals Ultimate Color Shampoo, a soothing shampoo that helps minimize color fading*, detoxifying the hair from metals that alter color. Enriched with glycine and formulated with Metal Purifier technology to protect hair from free radical damage, and with B5 to retain moisture from the scalp to the ends. Ultimate Color Shampoo leaves hair and scalp clean and comfortable, thanks to its sulfate-free, dermatologically tested formula with balanced pH, without ingredients of animale origin. Ultimate Color complete routine, an advanced color care system that allows you to achieve vibrant color for up to 10 weeks** and revitalized hair from the first wash. Sulfate-free shampoo that cares for and soothes the scalp, leaving it soft and clean. *compared to a shampoo without conditioning effect. **With regular use of the Ultimate Color routine, from salon to home.