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Eimi gives me shape to Wella, A hair styling gel with a thermal effect. Give your hair the shape you want and keep it looking good for up to 48 hours with the professionals at Wella eimi Shape Me Hair Gel. This heat-activated styling gel, formulated with a polymer complex with a thermal memory effect, helps you dry and style your hair the way you want and maintain your look. This texturizing gel can essere Also used for dryer drying. Be innovative and style your hair the way you want with this line of hair care products. Wella Professionals. - Heat activated gel - Professional fixing gel enriched with memory polymers - Holds the hairstyle for 48 hours - Ideal for styling hair with a hairdryer - Hold level 2