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Discover Le Rouge Velvet Matte: una formula that, for the first time, guarantees a volumizing effect for 24 hours** with a blurring matte finish naturale. Le Rouge Velvet Matte combines high coverage and long wear with 6 hours of hydration*. From the very first application, lips appear plumped, smoothed, and fuller. A matte lipstick naturale available in a wide range of 17 shades, to find the perfect shade and achieve an instant radiant effect. - Benefits: Long-lasting, volumizing effect, hydrating - Finish: Blurring matte naturale - Key ingredients: Hyaluronic Acid and Shea Butter Complex - Coverage: High UNA NEW COUTURE ICON Le Rouge Velvet Matte celebrates couture heritage with its new silhouette elegante and boldness. Embellished with the 4G emblem of Givenchy, the slim design of the lipstick allows for ultra precise application. An iconic 4G logo adorns the packaging, emphasizing its elegante design. VISIBLY PERFECTED LIPS Volumizing effect 24 hours** Smoothing effect 12 hours** AN UNCOMPROMISING MATTE FINISH NATURALE 12-hour wear** 24-hour even color** No smudging for 24 hours** INSTANTLY PROTECTED LIPS Hydrating effect 6 hours* 50% increase in hydration after application* Comfort 6 hours* *INSTRUMENTAL TEST ON 33 WOMEN **CLINICAL TEST ON 25 WOMEN ***SELF-ASSESSMENT ON 25 WOMEN TIPS AND APPLICATION Starting from the center of the lips, apply Le Rouge Velvet Matte to the corners of the mouth, starting with the upper lip and continuing with the lower lip. Pair Le Rouge Velvet Matte with Le Rouge Baume for an even more nourishing effect. 1. Apply Le Rouge Baume and let the 24-hour* hydrating effect work, guaranteed by ingredients of naturale origin at 96%**. 2. Remove any excess before applying Le Rouge Velvet Matte for a couture blurring matte finish. *Instrumental test on 10 subjects **Based on ISO 16128 standard. Including water. The remaining 4% contributes to the sensory texture of the formula and its integrity.